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Cairo, Egypt – Fishmongers across Egypt have been compelled to drastically reduce their prices by up to 50% in response to a widespread boycott over soaring costs.
The movement, which initially started in the cities of Port Said and Alexandria, has gained momentum under the campaign slogan "Let it rot," as frustrations grow over continuous price hikes affecting nearly all consumer goods.
The boycott comes at a significant time, as seafood, which is a traditional staple during the Sham Ennessim festival on May 6, faces declining sales.
This national festival, celebrated with various festivities, coincides with Easter Monday, an important date for the Egyptian Coptic Orthodox Church.
President Abdel-Fattah al-Sisi has previously urged Egyptians to boycott products that become too expensive, in light of the Egyptian currency's sharp devaluation. This financial downturn has exacerbated the cost of living, making even basic goods unaffordable for many.
The online campaign advocating for the boycott has been active for weeks, reflecting a growing consumer pushback against what many see as unreasonable price inflations. This consumer action highlights a broader economic discontent in Egypt, as the country grapples with the effects of inflation and a devalued currency.
Fishmongers, facing decreased sales due to the boycott, have found themselves in a difficult position as they prepare for one of their busiest seasons.
The "Let it rot" slogan signifies the extent of consumer frustration and the drastic measures some are willing to take to voice their dissatisfaction with the economic conditions.
This situation underscores the challenges facing Egypt's economy, where traditional festive spending is being curtailed by financial hardship, affecting both consumers and vendors in a significant sector of the market.
