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OmniRetail has launched OmniOne, a new trade infrastructure layer built on its existing FMCG distribution network across Nigeria, Ghana, and Côte d’Ivoire, as it expands its position in West Africa’s informal retail economy.
The company says its network now connects more than 150,000 informal retailers, over 5,800 distributors, and about 145 FMCG manufacturers. It processes roughly ₦1.3 trillion in annual transaction value across its ecosystem.
OmniOne sits on top of this system as a coordination layer for ordering, inventory movement, logistics, and embedded credit. The launch marks a shift from operating a distribution platform to building an integrated trade infrastructure system linking supply chain activity with financial flows.
A central component of the platform is embedded working capital financing. OmniRetail provides about ₦19 billion in monthly credit to retailers within its network, with lending tied directly to transaction history, repayment behavior, and trade activity on the platform.
The company’s logistics backbone includes more than 1,000 vehicles and a network of distribution partners serving high-density retail corridors across its operating markets. This enables rapid restocking in fragmented consumer markets where informal retail remains dominant.
OmniRetail raised about $20 million in its Series A round, bringing total disclosed funding to roughly $38 million across equity and debt. The company reported EBITDA profitability in 2023 and net profitability in 2024, placing it among a small group of profitable early-stage African commerce infrastructure startups.
The launch comes as FMCG distribution in West Africa continues to operate largely outside formal retail systems. In Nigeria, more than 80 percent of consumer goods distribution remains informal, with similar structures across Ghana and Côte d’Ivoire.
Within this environment, manufacturers face limited visibility into demand patterns, inventory movement, and retailer-level behavior, creating inefficiencies in forecasting and distribution planning. Platforms like OmniRetail are positioning themselves as data and coordination layers within this fragmented system.
OmniOne enters a competitive landscape that includes TradeDepot, which has raised over $100 million to build embedded distribution and financing infrastructure in Nigeria. Wasoko and MaxAB, which have raised more than $230 million combined, now operate across East and North Africa following their merger.
Across these players, FMCG infrastructure platforms are converging on a model that combines distribution, embedded credit, and logistics coordination within unified trade networks.
OmniRetail’s expansion reflects a broader shift in Africa’s embedded finance ecosystem, where commercial activity increasingly doubles as a source of credit underwriting data. In these systems, transaction flow becomes the basis for lending decisions and working capital allocation.
With OmniOne, OmniRetail is extending its existing distribution network into a unified system that connects manufacturers, distributors, retailers, logistics operators, and credit allocation within a single operational framework across West Africa.
